Evaluation Q1

Evaluation 1 from Caroline Birks on Vimeo.


Script written by Andrea Stylianou.


Andrea's additional comments:


Our music video follows the genre of punk/rock, although it does sound fairly pop like. The codes and convention which we followed were:


Close ups of instruments for example of artists on the guitar and on the drums.
The video contained a lot of performance as well as narrative which is very common in punk/rock videos.
The costumes which band members are wearing are very punky for example checked shirts and leather jackets.
The love story is very cheesy with a lot of humour included which Is followed through in all punk/ rock videos.


Also our Ancillary products:


Pictures which appear on our digipak and advert link to our music video.
The front image of our digipak is animated based which is very unusual however fairly common in punk/rock.
Also the fonts used portray the punk/rock genre for example messy, worn-out writing.

Evaluation Q2

Evaluation Q3

Audience feedback from Caroline Birks on Vimeo.






WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

    We managed to interview 3 people (girls above 18). Just a reminder, our target audience are people between the age of 18 and 30. Unfortunately we did not manage to collect data from any boys, however,  the song is very pop-y despite it's punk nature, therefore the majority of people watching the video would be girls.

   

 Most of the feedbacks received were positive (which we are very proud of), we have managed to meet the audience's expectations- a love story, colourful and vibrant. One of the girls was very impressed by the colours used and the boosting energy that they give. Others mentioned the surprise at the end, which we used specifically in order to give the notion of looking.

   

Not all of the comments were positive, but we are glad for that because we can learn from the mistakes we have made and improve our video making in the future. Some of the criticisms were regarding the camera movements, there are 2 scenes where you can spot a wobbly camera action, fortunately it is not very visible. Another comment was that at the beginning, some of the performance footage does not match and the first scene where the guitar player quickly moves away from the camera can be a bit overwhelming. The reason why we used some shots that do not exactly match the song is because we wanted to show the band in a different light and add some ''behind the
stage'' scenes to create a silly and cheerful image of the video.

     Overall, we are glad we received a lot of positive feedback and that we managed to meat our target audience's expectations. :)

(Script- Andrea
Filming and editing-Kalina)

Here are some more comments, after posting the video on youtube and Facebook:

Evaluation Q4

4. How did you use media technologies in the construction and research, planning and evaluation stages?

In the process of making our music video, digipack and the advert we used a number of different media technologies, both for research and planning and then for actually making and editing the video.

Blogger

Throughout the development of our music video we used blogger to post updates and keep on top of individual tasks which had to be completed. Blogger helped us extend our ideas and use our imagination as we were able to see where things needed improvement and what needed to be worked on. We had no problem using blogger as we have already used it before for our AS coursework which we completed last year. Blogger also helped us with our audience feedback when evaluating the video as people were able to post comments and their opinions. 

Scanner/Printer 

We used the HP scanner during our research and planning stage of our music video. We scanned in our shooting schedule and our story board which helped us keep organised and up to date when we filmed our footage.  Also once completing our hand painted animated image for our digipak we scanned it in and then edited it on Photoshop. 

Digital Camera/Video

All filming was recorded from the video camera provided to us from our school. We gained a lot of experience when recording the video, we were able to experiment and try out different shots and levels which we used and developed in the video. This was the most important piece of technology which we used, without the video camera we would have no footage for our video. 

While filming the video we also used a camera to take pictures of behind the scenes and of memorable scenes. The pictures have then be used for the digipack and advert.

Final cut pro

We used Final Cut Pro to edit our video. At first we found it difficult to grasp how to use it, but after some experimenting we became confident when using it. Final Cut Pro allowed us to use particular effects and colours for our video. 

Photoshop 

We used Photoshop as a way of editing pictures for our advert and digipack. Photoshop helped us enhance any blurry pictures, we also used it to crop pictures which we wanted to fit into our digipack. We both found Photoshop very complicated to use, however we learnt over time and became more familiar with it the more we used it. 

InDesign 

We used InDesign a lot when creating our ancillary products. Personally we found Indesign a lot easier to use than Photoshop and therefore we found creating the actual panels for our digipack a lot easier and quicker. 

YouTube

YouTube helped us look at other music videos from the punk/rock genre. By looking at other music videos we were able to see the codes and conventions used in this genre of music, which we would include for our own music video. Once our video was completed we posted it up on YouTube to be viewed by the public. 

Overall, all technology used during the making of our music video were very important and contributed a lot to the final piece. However the two most important overall were the video camera and Final Cut Pro. Without these two media means the actual video wouldn't of been able to be created.  


Pre-Prodution (Blogger,Youtube, Scanner/Printer)

Production (Blogger, Sony Camera/Nikon D60)

Post Production (Blogger, Imovie, Photoshop, InDesign,Youtube, Scanner/Printer)

Final Digipak Pages

This is the front and back of our digipak cover. We have decided to make it a cardboard case with 3 panels- 6 sides. The last side does not match directly with the front and back, however very few people actually open the panels in this way.

This is the inside of our digipak. The CD will go in the middle and the right side represents a pocket in which the DVD will be placed.

Creating the advert

We have now started working on the advert of our digipak. Below is a first draft of what it is looking like so far. We have decided to use a picture from our video which we think looks good and will draw the audience in to buy the digipak. We are currently working on the layout and fonts.

2nd Draft:

Editing again

Here we have added some effects:

Second Draft

NEWPerfect Andrea and Kalinaqt from Caroline Birks on Vimeo.

Editing

Recently we filmed the ''changing'' bits; the process did not take as along as we expected and now we are editing so here is what we have done so far. ( These is quite a bit of changing colour and cropping)

Creating the digipak

We have started creating the digipak now. Firstly we are working on the front cover of the digipak where we are using our own image and design, which is hand drawn and painted.  

Here is a first draft for our front cover, we are working with the lighting of the picture to make it as clear as possible. 

We have worked on the image correcting the brightness and contrast to make it look as bright as possible. Also we have tried out new colours for the name of the digipak.

  

We have nearly finished the front cover of our digipak. Below is a draft of what it is going to look like. Here we are trying to work with the fonts of the titles and make them blend in more with the hand drawn image used as the background.

Once receiving audience feedback for our front cover, most people picked up on that the colour of the font, saying that itdoesn't match the genre of our album. Taking on board this criticism we decided to re think our colour scheme through and go for a colour that reflected our genre more.

Creating the middle of our digipak:

2nd Draft:

We are currently working on the middle of our digipak. We are now nearly finished, however we are still unsure of what picture/colour to use as our background.

First Draft of back cover of digipak:

2nd Draft:

we are currently working on the image and now have made it brighter and less blury.

Editing

After putting most of the pieces together, we got more feedback and have decided to change slightly the beginning; the ''break -up'' part needs more work and the following shot where the band is just fooling around is too long, so it will be reduced and the blank space will be filled with other band scenes, which will be kind of casual- them just having fun without knowing they are being shot, and more close ups of instruments.

We have added a fast motion effect on one scene:

Most of the shots in this part are left overs from the performance shooting; they play an establishing role, some of them do not match perfectly but combining them in a slightly unusual way grabs the interest of the audience and encourages them to continue watching. The scenes also cut at a fast pace matching the beat of the song, creating some sort of a collage.

There is a wobbly bit when the main character is knotting on the door, so we have decided to get rid of that by putting a flashback, right before he knocks... in this way the video is going to have a lot more flashbacks than expected, but it should be fine, because the whole video is revolving around their relationship and the audience should be reminded of their cute moments together from time to time, also in this way the fact that they both thing about each other all the time is emphasised.