Analysis of Digipak

Background about the band:

My Chemical Romance is an American rock band from New Jersey, formed in 2001. The band consists of lead vocalist Gerard Way, guirarist Ray Toro and Frank Iero, and bassist Mikey Way. The band singed to Eyeball Records and released their debut album 'I Brought You My Bullet, You Brought Me Your Love' in 2002. They then singed with Reprise Records the next year and released their major label debut 'Three Cheers for Sweet Revenge' in 2004, this album was a huge success, and was awarded platinum status a little over a year later.

My Chemical Romance signed to is'Reprise Records'. This record label was formed in 1960 by Frank Sinatra in order to allow a wider  variety of artistic freedom for his own recording.

Other artists signed to this record company:

• Michael Bublé
• Depeche Mode
• Stevie Nicks
• Never Shout Never
• Oasis

Digipak:

Front Cover:

The front cover is very basic and to the point, displaying not a lot of information just the bands name and the name of the song. The colours used on the digipak are very dull portraying a serious tone, from this it suggests that the album will consist of 'dark' songs with no beat. The font used to display the bands name is very unique, and attracts the audiece due to how bold and big it is. The font used looks as if it has been scetched on free hand giving it that edgey look.  The image used is also very symbolic to the name of the album 'The Black Parade', a marching sceleton figure is used which again gives the album that serious touch.





 
Back cover:

The back of the album is very basic displayinng just the name and the names of songs. Although it is very boring the information which is needed is there. The back of the album doesn't have to be eye catching as on the shelves customers will not see the back. Aswell as showing the album songs, contanct details are also displayed. The CD contains 13 songs, all song names are bleak and negative 'The End' 'Dead'.  

CD:

The colours used are white, black and red. This suggests a scarey element to the album, the horror-like characters used towards the inside of the CD also add to this scarey/serious mood of music which the album consists of. The names of each song are written around the CD in different fonts, which is very unique and different from other CD's which are very plain.









The same theme is used throughout the digipak, the colours black white and sometimes red are used. Different fonts are used thoughout the digipak ranging from bold to italic, writing however stays the same size.